What is The
Franchisor Mastermind ?

Becoming a Franchisor is a giant step for any entrepreneur.

There are so many “i’s” to dot and “t’s” to cross that it can be difficult to know where to begin to grow an emerging brand.

It can be like taking a road trip without a GPS—you know where you want to go, but even your intuition could take you down a wrong road.

That’s why I started the ZorTribe Mastermind.
I’ve seen what it takes to be a successful Franchisor and understand that educated guesses don’t cut it when you’re trying to build a brand.
You need a roadmap…a GPS.

I’ve seen plenty of emerging brands take themselves out of the game because they were quick to make decisions based on emotion, gut feelings, or what worked before they franchised.

The truth is, it’s most valuable to learn from the experience of others rather than waste time learning hard, often painful lessons for yourself.

I love this simple quote from Orson De Witt:
“We don’t have to waste our time learning how to make pastry when we can use grandma’s recipes.”

Isn’t that the truth?

Why waste your time stumbling through learning how to be a Franchisor when you can shortcut the process by learning from the best and brightest who have already succeeded at it?

In this exclusive mastermind, you’ll have access to industry experts as well as the best vendors, attorneys, established franchisors, coaches, and more.

Why try to make the journey alone when so many industry giants can help you succeed faster and more efficiently?

Mastermind Program

with Erik


FranDev Mentor

$10K/ year

Franchisor Mastermind


Franchise Sales Mentor


Here's What To Expect From
The Franchisor Mastermind

Resources &

I will give you access to my rolodex of experts. They are my trusted advisors who are well respected and have a passion to educate. I've spent years building a library of resources and now I'm going to give you access. Think of this like having your own private board of advisors.


As a member of the mastermind, you will be in an exclusive club, with other like-minded franchisors. You can have confidence in structuring and growing your brands to maximize their value while helping franchisees do the same. You'll also gain access to experts having discussions about Private Equity, alternative revenue streams, rebates, organizational structure, strategic growth, and healthy franchisee-franchisor relationships. You will learn strategies, and tactics to accelerate your goals and brand value.


You'll learn from trusted experts on subjects like how to scale & exit, sales training, marketing, PR, social media, operations, culture building, branding, lead generation, legal, broker networks, capital raising, vendors, training & supporting franchisees.

The Franchisor Mastermind is designed for ONE THING:

Grow Brand Value with Successful Franchisees
& more of them!




Generation Strategy

Brand Value

Access To
My Rolodex

You may be a good fit for this group if you're a franchisor that:

Meet Your Mastermind Host

From multi-brand franchisee to franchisor to area rep with over 50 franchisees, investor, consultant, coach, podcast host, and franchise development expert, Erik has worn many hats over the last two decades. His diverse experience has provided him with unique insight from multiple perspectives in franchising.

He has created franchise development sales processes from the ground up to help franchisors reach record-breaking growth, and has seen what accelerated growth can do to a brand (both positively and negatively).

He spent years being part of some of the most elite Masterminds for Entrepreneurs where he expanded his network of experts outside of franchising and learned the value of well-run Masterminds.

Erik founded a Mastermind for Franchisees in April of 2020 with members representing 40+ brands. He co-founded a mastermind for passive/cashflow investors in 2021.

He has private coaching clients who are Franchisees, Franchisors, and Franchise Consultants.

He believes in working smarter and spending time in the areas that produce the greatest results. Erik is passionate about franchisors building brands the right way to serve both the franchisor and franchisees.

Franchisor Mastermind

This is for brands that want more franchisees and Erik’s help coaching their founder and/or franchise development team.
Why Do I Offer A Personal Guarantee?
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Not Sure Which To Choose? Watch Erik Explain Below
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Why Do People Join Franchise Sales Mentor?
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What is the Franchisor Mastermind?

Simply put, It is a program designed for you. It’s designed to help grow your brand to reach your big goals. We do this with Mastermind Sessions, Ask Me Anything Sessions, MasterClasses & Trainings, Group Coaching, and more.

I don't have any franchisees yet, should I join?

If you have an FDD and you want to grow, then yes!

I have 100+ franchisees, should I join?

Yes, if you want to more growth in your franchisees base, if you want to position your brand to sell or if you are hitting levels of new challenges with the growth you’ve experienced.

Is there a contract?

The Mastermind Membership is on a month-to-month basis. There are no contracts or cancellation fees. We don’t feel it is right to lock you into a program. 

Do you offer a money-back guarantee?

If in the first 30 days you find that the Mastermind is not for you, you may cancel and receive a refund for your first month’s dues. There is no refund if you decide to cancel after the initial 30 days. Since there is no contract, you may cancel at any time without penalty.

What if I can't make it to all live calls?

No worries! You’ll have access to all recordings via our membership site as long as you’re an active Mastermind member. If you are unable to attend a live call, you’ll be able to watch the replay conveniently at any time.

Can I have my C-level team join meetings and listen to recordings?

Yes, we want to see your brand thrive and for founders to save time. This is why we open the Mastermind up to C-level team members. There will be some meetings that will be for Founders or CEO only when discussing more sensitive topics.

How do I pay?

We email you an invoice and you can pay with a credit card and it is charged every month until you cancel.

Do you make it hard to cancel?

No, just send an email to [email protected] and we will cancel your future credit card payment immediately. We also tend to give cancel members some time to catch up on anything they want before we stop the access to everything. We want franchisors to win!

Can I use our brand marketing fund to pay for this?

Members do, but that is your call. Marketing and Branding will be consistently woven into our meetings. This Mastermind is focused on building your brand the right way. Brand building and marketing will always be a focus for us.

If I have more than one brand, how does that affect pricing?

Each brand would pay the normal fee.

Franchisor Mastermind Sign-up